The Birth of a Seaside Resort Town

Mooloolaba, a picturesque seaside town on the Sunshine Coast of Australia, has a fascinating history that dates back to its early development. This article delves into the sale of prime land on the Esplanade and First Avenue in 1935, shedding light on the growth and transformation of this charming coastal resort.

On Boxing Day 1935, a significant land sale took place, marking a pivotal moment in Mooloolaba’s history. While the choice of Boxing Day may seem peculiar today, it was a customary practice back then to hold sales during festive seasons, such as Christmas or Easter. The Esplanade was already bustling with private houses, guest houses, and various establishments.

Crowds gather on Boxing Day on Mooloolaba Esplanade for the land sale.
Photo from Facebook ‘Remembering Mooloolaba’ - Mooloolaba’s Yesterdays written by Dr Peter ‘Bill’ Lavarak, 2016

Prior to the 1935 sale, blocks on the southern part of Mooloolaba Esplanade had already been sold by Thomas O’Connor in 1923. This area was also thriving, with a mix of businesses and private residences. The blocks extended approximately halfway along the Esplanade, between Brisbane Road and Venning Street. The recent sale showcased on the previous page expanded the building blocks up to Meta Street and introduced a new thoroughfare, First Avenue. In total, 69 “Splendid Business & Residential Sites” were made available for purchase.

F.J. Smith, the proprietor of the land, had acquired it from Thomas O’Connor, setting the stage for further development. The average selling price for these prime sites was £150, reflecting the growing value and potential of Mooloolaba as a seaside resort. This significant transaction paved the way for the expansion and prosperity that would shape Mooloolaba’s future.

The sale of prime land on Mooloolaba’s Esplanade and First Avenue in 1935 marked a turning point in the town’s history. It showcased the rapid development and increasing popularity of this charming seaside resort. Today, Mooloolaba stands as a testament to the vision and ambition of those early developers, offering residents and visitors alike a delightful coastal experience filled with natural beauty and a rich historical heritage.

Mooloolaba’s Yesterdays written by Dr Peter ‘Bill’ Lavarak, 2016

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